UK supermarket chain Iceland drops trademark dispute with Iceland
Company promises ‘rapprochement discount’ with shoppers from country after decade-long action in EU courtThe UK supermarket chain Iceland has reportedly abandoned its decade-long trademark battle with Iceland and instead promised a “rapprochement discount” for shoppers in the country.After...
<p>Company promises ‘rapprochement discount’ with shoppers from country after decade-long action in EU court</p><p>The UK supermarket chain Iceland has reportedly abandoned its decade-long trademark battle with Iceland and instead promised a “rapprochement discount” for shoppers in the country.</p><p>After the budget grocery chain suffered its third legal loss last year, its executive chair, Richard Walker, said on Wednesday that it would draw a line under the dispute.</p> <a href="https://www.theguardian.com/business/2026/mar/04/uk-supermarket-chain-iceland-drops-trademark-dispute-with-iceland">Continue reading...</a>
Read the full article at:
The Guardian World →