Coles tells court its Down Down promotions were ‘fair dinkum’ discounts and did not mislead shoppers

<p>Supermarket defends pricing practices after ACCC labels discounts ‘utterly misleading’ in federal court case</p><ul><li><p><a href="https://www.theguardian.com/australia-news/live/2026/feb/17/racism-systemic-universities-angus-taylor-leaked-migration-policy-coalition-anthony-albanese-labor-accc-coles-ntwnfb">Follow our Australia news live blog for latest updates</a></p></li><li><p>Get our <a href="https://www.theguardian.com/email-newsletters?CMP=cvau_sfl">breaking news email</a>, <a href="https://app.adjust.com/w4u7jx3">free app</a> or <a href="https://www.theguardian.com/australia-news/series/full-story?CMP=cvau_sfl">daily news podcast</a></p></li></ul><p>Coles has defended its promotional prices in a high-profile court case brought by the consumer watchdog, arguing that shoppers would understand the supermarket’s well-known “Down Down” promotion to be “fair dinkum”.</p><p>The federal court battle between <a href="https://www.theguardian.com/business/2026/feb/16/coles-offered-utterly-misleading-discounts-consumer-watchdog-argues-in-federal-court-case">the Australian Competition and Consumer Commission (ACCC) and Coles began this week</a>, testing allegations the supermarket breached the law by offering “illusory” discounts on many everyday products.</p> <a href="https://www.theguardian.com/business/2026/feb/17/coles-discounts-accc-court-down-down-promotions">Continue reading...</a>

Read the full article at: The Guardian World →