LA fire department paid celebrity PR firm $65,000 to shape messaging after Palisades fire
LAFD’s non-profit, which raised large sums after 2025 fires, hired firm amid growing criticism over handling of disasterThe official non-profit for the Los Angeles fire department has acknowledged that it had paid $65,000 to hire a leading communications agency to represent the agency last...
<p>LAFD’s non-profit, which raised large sums after 2025 fires, hired firm amid growing criticism over handling of disaster</p><p>The official non-profit for the <a href="https://www.theguardian.com/us-news/los-angeles">Los Angeles</a> fire department has acknowledged that it had paid $65,000 to hire a leading communications agency to represent the agency last year.</p><p>The move came as the department was facing growing criticism over its handling of the Palisades fire.</p> <a href="https://www.theguardian.com/us-news/2026/jan/29/la-fire-department-wildfires-pr">Continue reading...</a>
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