X UK revenues drop nearly 60% in a year as content concerns spook advertisers
Elon Musk-owned site reports plunging profits amid outcry over use of AI tool Grok to create sexually explicit imageryBusiness live – latest updatesUK revenues at Elon Musk’s X fell by almost 60% in a year as advertisers pulled their spending over concerns about the social media platform’s...
<p>Elon Musk-owned site reports plunging profits amid outcry over use of AI tool Grok to create sexually explicit imagery</p><ul><li><p><a href="https://www.theguardian.com/business/live/2026/jan/09/rio-tinto-glencore-merger-talks-mining-sainsbury-us-jobs-report-business-live-news-updates">Business live – latest updates</a></p></li></ul><p>UK revenues at Elon Musk’s X fell by almost 60% in a year as advertisers pulled their spending over concerns about the social media platform’s content.</p><p>News of the plummeting financial performance comes after X <a href="https://www.theguardian.com/technology/2026/jan/09/grok-image-generator-outcry-sexualised-ai-imagery">switched off</a> the image creation function on its AI tool Grok for the vast majority of users after a widespread outcry about its use to create sexually explicit and violent imagery.</p> <a href="https://www.theguardian.com/technology/2026/jan/09/x-uk-revenues-drop-nearly-60-in-a-year-as-advertisers-pull-out-over-content-concerns">Continue reading...</a>
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