Beware five-star reviews: the scam write-ups that seek to trap online shoppers
Over-the-top praise for an item should ring alarm bells, with fake feedback generated by AI, bots and humans on a mass scaleYou’re doing a spot of online Christmas shopping and see an air fryer that is competitively priced. You don’t recognise the brand, but the reviews are fantastic –...
<p>Over-the-top praise for an item should ring alarm bells, with fake feedback generated by AI, bots and humans on a mass scale</p><p>You’re doing a spot of online Christmas shopping and see an air fryer that is competitively priced. You don’t recognise the brand, but the reviews are fantastic – five-star raves that say things such as “this product changed my life” and “this is the greatest air fryer ever”.</p><p>You buy it, but when it arrives it is clearly cheap and poor quality, and possibly dangerous, too.</p> <a href="https://www.theguardian.com/money/2025/dec/14/beware-five-star-reviews-fake-online-scam">Continue reading...</a>
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