Disney to invest $1bn in OpenAI, allowing use of characters in video generation tool
Agreement comes amid anxiety in Hollywood over impact of AI on the industry, expression and rights of creatorsWalt Disney has announced a $1bn equity investment in OpenAI, enabling the AI start-up’s Sora video generation tool to use its characters.Users of Sora will be able to generate short,...
<p>Agreement comes amid anxiety in Hollywood over impact of AI on the industry, expression and rights of creators</p><p><a href="https://www.theguardian.com/film/walt-disney-company">Walt Disney</a> has announced a $1bn equity investment in OpenAI, enabling the AI start-up’s Sora video generation tool to use its characters.</p><p>Users of Sora will be able to generate short, user-prompted social videos that draw on more than 200 Disney, Marvel, Pixar and Star Wars characters as part of a three-year licensing agreement between OpenAI and the entertainment giant.</p> <a href="https://www.theguardian.com/business/2025/dec/11/disney-open-ai-sora-video-deal">Continue reading...</a>
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