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College quarterback apologizes after flaunting NIL money to critic in viral video
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In a video that rapidly spread across social media, University of Kentucky quarterback Zach Calzada made the questionable decision to flaunt his NIL (Name, Image, Likeness) earnings to someone who criticized him. While Calzada has since apologized, the incident highlights some of the unintended consequences of the NCAA's new rules allowing college athletes to profit from their personal brands.
As strong proponents of the free market, conservatives generally believe individuals should be able to leverage their talents and hard work to earn an honest living. In that sense, NIL deals represent a positive step towards athletes receiving fair compensation for the immense value they provide to their schools and the NCAA as a whole.
However, with great economic opportunity also comes great responsibility. Young athletes, many still in their teens, are suddenly finding themselves with significant incomes and public platforms. They need to be mindful of how they conduct themselves, both to protect their own reputations and to set a positive example for others.
In Calzada's case, he allowed a critic to get under his skin and responded in an immature way. Bragging about one's wealth is rarely a good look, regardless of age. It's not the kind of behavior we should encourage or celebrate, as it runs counter to traditional values like humility, modesty and good sportsmanship.
That said, we shouldn't be too quick to "cancel" a young man for a momentary lapse in judgment. Like all American citizens, Calzada has a constitutional right to free speech, even if that speech is ill-advised. He owned his mistake and apologized. Hopefully, it's an experience he and other athletes can learn and grow from.
The NCAA's new NIL rules are still a work in progress. As the policy evolves, colleges would be wise to provide more resources, education and mentoring to help athletes navigate the challenges and responsibilities that come with their newfound economic freedoms. That way, they can make the most of these exciting opportunities while still representing themselves and their schools in a positive light.
As strong proponents of the free market, conservatives generally believe individuals should be able to leverage their talents and hard work to earn an honest living. In that sense, NIL deals represent a positive step towards athletes receiving fair compensation for the immense value they provide to their schools and the NCAA as a whole.
However, with great economic opportunity also comes great responsibility. Young athletes, many still in their teens, are suddenly finding themselves with significant incomes and public platforms. They need to be mindful of how they conduct themselves, both to protect their own reputations and to set a positive example for others.
In Calzada's case, he allowed a critic to get under his skin and responded in an immature way. Bragging about one's wealth is rarely a good look, regardless of age. It's not the kind of behavior we should encourage or celebrate, as it runs counter to traditional values like humility, modesty and good sportsmanship.
That said, we shouldn't be too quick to "cancel" a young man for a momentary lapse in judgment. Like all American citizens, Calzada has a constitutional right to free speech, even if that speech is ill-advised. He owned his mistake and apologized. Hopefully, it's an experience he and other athletes can learn and grow from.
The NCAA's new NIL rules are still a work in progress. As the policy evolves, colleges would be wise to provide more resources, education and mentoring to help athletes navigate the challenges and responsibilities that come with their newfound economic freedoms. That way, they can make the most of these exciting opportunities while still representing themselves and their schools in a positive light.