Trump’s tariffs have hurt tea exports to the US, says Fortnum & Mason boss

Tom Athron says stricter rules on country of origin and end of ‘de minimis’ exemptions are up and sales downThe boss of upmarket retailer Fortnum & Mason has said Donald Trump’s trade war has hit sales of its luxury tea exports to the US and forced up prices.Tom Athron, the London-based...

<p>Tom Athron says stricter rules on country of origin and end of ‘de minimis’ exemptions are up and sales down</p><p>The boss of upmarket retailer Fortnum &amp; Mason has said <a href="https://www.theguardian.com/us-news/trump-tariffs">Donald Trump’s trade war</a> has hit sales of its luxury tea exports to the US and forced up prices.</p><p>Tom Athron, the London-based retailer’s chief executive, said Trump’s stricter country of origin rules and the <a href="https://www.theguardian.com/us-news/2025/aug/29/trump-tariffs-global-parcel-shipments-to-us-lose-exemption">end of the “de minimis” cost exemption</a> for parcels worth less than $800 (£587) had hit customers across the Atlantic.</p> <a href="https://www.theguardian.com/us-news/2025/sep/17/trumps-tariffs-have-hurt-tea-exports-to-the-us-says-fortnum-mason-boss">Continue reading...</a>
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