Hooters plans to make iconic orange shorts less revealing as part of brand rebirth
Hooters CEO Neil Kiefer, leading the chain out of bankruptcy court and back to its founders, says a return to "youthful, athletic" attire is part of a broader turnaround strategy.
Hooters CEO Neil Kiefer, leading the chain out of bankruptcy court and back to its founders, says a return to "youthful, athletic" attire is part of a broader turnaround strategy.
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